Sproutco encompasses a full branding campaign for a set of mix-n'-match DIY gardening products. Each custom Sproutco kit contains all the materials needed to start a garden of quality, hand-selected plants. Sproutco's packaging is sustainable and efficient, optimizing unique design solutions to reduce waste. The company uses bright, elemental colors to convey accessibility and promote a vibrant brand experience.
ClyMate is a mobile application that pairs with the user's location to create a unique gardening experience. Clymate's comprehensive, simple platform enables the user to keep track of their plants through a host of services. Specialized features track lunar cycles and weather, as well as providing a light sensitivity function for optimal plant health. The application also provides custom information about gardening practices.
My annual report was heavily inspired by key concepts central to New Hope for Kids and their mission: hope, compassion, and resilience. I chose to illustrate these themes through a series of paint motifs. These textures directly reference NHFK's facilities and collaterals, and together they weave a narrative of hope and growth. The information is structured in a way that both appeals to the reader and communicates NHFK's strengths.
My mentorship showcase was the culmination of 6 months of collaboration with my mentor, who was paired with me through a program put on by the Orlando Chapter of the American Institute for the Graphic Arts. The showcase was an opportunity for me to explore my own brand and create a variety of self-promotional materials. My final SPOT Mentorship showcase incorporated my origami business cards into a garden trellis. Supplemental pieces include posters, stickers, tags, and takeaway packets of plantable confetti.
DSGN/IS is an editorial campaign created to advocate for identity in the communication arts. DSGN/IS starts the conversation by raising questions about the nature and purpose of design. The scope of the campaign primarily encompasses digital and print materials designed for a creative audience. DSGN/IS also includes a merchandise series to benefit AIGA’s Design for Good initiative.
Change For Change is a fictional campaign created to explore activist dynamics within design and advertisement.
#changeforchange seeks to impact the American audience by tackling hunger through design and typography.