DSGN/IS is an editorial campaign created to advocate for identity in the communication arts.
DSGN/IS starts the conversation by raising questions about the nature and purpose of design. The article contained in the flagship booklet explores the nuances of the design industry in response to data gathered by design professionals across the world. The scope of the campaign primarily encompasses digital and print materials designed for a creative audience. DSGN/IS also includes a merchandise series to benefit AIGA’s Design for Good initiative, highlighting the potential impact of design on the community.
The booklet contained an insert at the end that invited the reader to reflect on their own identity as a designer. The piece culminated in a final page with a custom reflective texture, reinforcing the message of the article.