The 2017 U.S. Partners' Meeting event brand was developed to engage participants, emphasize company goals, and envision future successes.

The EVOLVE theme represents a fluid, ongoing process of growth that celebrates the culture and integrity of our client's company while encompassing their mission for the future. EVOLVE speaks to participants on a personal level by inviting them to envision their own goals, successes, and contributions to their industry. Deliverables included pre-event messaging, venue branding, and a host of digital and printed event collateral. All designed elements were thoroughly researched in order to comply to hotel and brand standards. Venue spaces were designed to slowly introduce participants to the EVOLVE acronym, a series of words highlighting our client's corporate philosophy. Environmental designs such as the column wraps strategically build on this theme by encouraging intellectual engagement.