https://adelaideritter.com/home daily 1.0 2026-01-07 https://images.squarespace-cdn.com/content/v1/56e714ef7da24f661494baaf/66bc2388-b4b4-411f-aaa9-72949b55d233/dune_thumbnail.png Home - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/56e714ef7da24f661494baaf/bc83f322-4948-479d-a7c6-1d23563b54fd/gif_web_thumbnail_eventrebrand1.png Home - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/56e714ef7da24f661494baaf/d4e6b9bc-5159-4c0d-b5f6-403e04259d04/pride_thumbnail_1.png Home - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/56e714ef7da24f661494baaf/efca7cf7-78d0-46e2-b585-8f07d183c385/styleguide_thumbnail.png Home - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/56e714ef7da24f661494baaf/2b543deb-3336-40c1-ad27-d99c8ee859bc/reso_thumbnail.png Home - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/56e714ef7da24f661494baaf/572fc516-196b-4d9d-891b-fbcd71cc1117/illo_thumbnail.png Home https://images.squarespace-cdn.com/content/v1/56e714ef7da24f661494baaf/8828c0ad-454b-4c5c-9e4e-b6db664116ec/cts_thumbnail_rev.png Home - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/56e714ef7da24f661494baaf/87c34252-2773-4329-8f41-97523bb6b473/brand_thumbnail.png Home - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/56e714ef7da24f661494baaf/1d500577-364b-4235-8305-e27329d2cb6f/gif_web_thumbnail_timeline2.png Home - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/56e714ef7da24f661494baaf/5bc85ba0-d93c-46fc-a4e7-fd1286706386/gif_web_thumbnails_intom1.png Home - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/56e714ef7da24f661494baaf/1691625149551-C8BACCRN514127S7YJYO/pride_banner.png Home https://adelaideritter.com/contact daily 0.75 2025-06-20 https://adelaideritter.com/about-me daily 0.75 2025-09-22 https://images.squarespace-cdn.com/content/v1/56e714ef7da24f661494baaf/93e6c822-8ea0-421b-8e7c-40d67bc4a39a/AR_shot_circle.png About https://adelaideritter.com/illustration daily 0.75 2025-09-22 https://images.squarespace-cdn.com/content/v1/56e714ef7da24f661494baaf/2c6d8a1f-8b92-421c-9c78-00bc65494b03/clientwarmup.png Illustration - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/56e714ef7da24f661494baaf/1619549186083-BADZW4J0CYPCIAKNM3PZ/moongirl.jpeg Illustration https://images.squarespace-cdn.com/content/v1/56e714ef7da24f661494baaf/1619548961147-LIUCH5M0X68YNOKTJ31S/donut_layout.png Illustration https://images.squarespace-cdn.com/content/v1/56e714ef7da24f661494baaf/75dc88ed-203c-409b-a927-7bd2b50d1af2/bev-illo.png Illustration https://images.squarespace-cdn.com/content/v1/56e714ef7da24f661494baaf/1619548973400-933W8RI68Y9RTG750G3K/image_processing20200802-32485-19pc0f8.png Illustration https://images.squarespace-cdn.com/content/v1/56e714ef7da24f661494baaf/1619548963903-AWGBGJ28YRPVSMOCVKXR/gabe_jack_finals-01.jpeg Illustration https://images.squarespace-cdn.com/content/v1/56e714ef7da24f661494baaf/e12a020a-43e6-46bb-8408-b9fbbc1febb4/deebies_poster_thumbnail.png Illustration - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/56e714ef7da24f661494baaf/1ba551a7-b687-43a5-bc16-a09bd48e1b38/Screenshot+2025-09-22+at+10.56.00%E2%80%AFAM.png Illustration - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/56e714ef7da24f661494baaf/60947a72-07ce-4d21-9398-4dce68fb7cd6/0d038222ae8fd12270b5e5a4a58eca71.jpg Illustration - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/56e714ef7da24f661494baaf/76ea190c-7f43-491f-abeb-6224500b8fb3/ofmd-illo.png Illustration https://images.squarespace-cdn.com/content/v1/56e714ef7da24f661494baaf/1619548979626-S7EML8G6FJAFAEQAWC3G/image_processing20200102-11359-1j8mt8e.gif Illustration https://images.squarespace-cdn.com/content/v1/56e714ef7da24f661494baaf/1628269098932-KES9NQZ4GZ62VUXWMJTC/Untitled_Artwork+%286%29+copy.png Illustration - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/56e714ef7da24f661494baaf/7f04c98c-94ab-4e3e-875d-d8b1166a4605/ebf5b96f2f9b86436a8112b30c200112.png Illustration - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/56e714ef7da24f661494baaf/fc688f51-e26c-439a-9c3a-76baa6bbf668/Screen+Shot+2022-08-10+at+1.34.06+PM.png Illustration - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://adelaideritter.com/connected-teaching-system daily 0.75 2025-06-20 https://images.squarespace-cdn.com/content/v1/56e714ef7da24f661494baaf/c2fdcab3-bcfa-45b1-aebb-be43d087a53a/Screen+Shot+2022-05-18+at+6.46.37+PM.png Connected Teaching System Our subject banners also required a scaleable treatment to adapt to the needs of our interface. We shaped the banners through A/B testing and market research and provided responsive guidelines to developers for handoff: https://images.squarespace-cdn.com/content/v1/56e714ef7da24f661494baaf/f20f7898-6521-4127-827e-979e1a732518/HMHBrand_Figure_Exploration_v3-08.png Connected Teaching System - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/56e714ef7da24f661494baaf/936f4af9-ffa3-4f44-8453-8651f53ef355/Screen+Shot+2022-05-18+at+6.46.47+PM.png Connected Teaching System https://images.squarespace-cdn.com/content/v1/56e714ef7da24f661494baaf/be7cbb12-f2c9-484a-a4fb-c791ad0f3529/Screen+Shot+2022-05-18+at+6.46.58+PM.png Connected Teaching System Empty states were an optimal opportunity to implement illustration in a way that drew platform users’ attention, prompting them to customize their experience while bringing a warm and friendly tone to their customer journey. https://images.squarespace-cdn.com/content/v1/56e714ef7da24f661494baaf/283b8292-8f35-4002-a308-1a1137acb7d1/Screen+Shot+2022-11-07+at+12.26.13+PM.png Connected Teaching System - Make it stand out Accessibility was another important consideration in our design approach, especially as we looked at updating interface formatting. In addition to using alt text for all of our illustrations, we adapted our master brand palette and applied unique guidelines to ensure WCAG 2.0 compliance on all essential color applications. We also developed an interface palette to institute a more intuitive visual hierarchy across the platform. https://images.squarespace-cdn.com/content/v1/56e714ef7da24f661494baaf/2f2517ce-b3c4-41d6-aedc-d7352fe9f7de/Screen+Shot+2022-05-18+at+6.58.14+PM.png Connected Teaching System - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/56e714ef7da24f661494baaf/4ab009e9-325d-40f5-ab6b-4950be83ba76/HMHBrand_Figure_Exploration_v3-10.png Connected Teaching System - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/56e714ef7da24f661494baaf/47061671-2b9b-41b4-ac21-50e9502d700a/Screen+Shot+2022-05-18+at+7.09.13+PM.png Connected Teaching System - Make it stand out The same treatment can also be leveraged to bring emphasis and visual interest to different points of engagement across the platform. https://images.squarespace-cdn.com/content/v1/56e714ef7da24f661494baaf/a82db54c-19d3-4214-b474-c344c81c3efb/HMHBrand_Figure_Exploration_v3-09.png Connected Teaching System - Make it stand out We also explored creating visual interest through the use of figure illustration, which created a more authentic lens for users to visualize themselves across the experience. The illustrations were created to be scalable and customizable for maximum flexibility: https://images.squarespace-cdn.com/content/v1/56e714ef7da24f661494baaf/51ae4cff-d48c-4109-afc5-dda1e6efa9e2/Screen+Shot+2022-05-18+at+6.59.21+PM.png Connected Teaching System - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/56e714ef7da24f661494baaf/7dba85aa-d5a8-4dd0-ab58-823ca2cee9ab/Screen+Shot+2022-05-18+at+6.47.07+PM.png Connected Teaching System https://images.squarespace-cdn.com/content/v1/56e714ef7da24f661494baaf/bab999a4-b293-4f72-9d91-c67bae83a9ee/Screen+Shot+2022-11-07+at+12.32.08+PM.png Connected Teaching System - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/56e714ef7da24f661494baaf/a7494b12-7171-40e6-b337-6945c9316ddf/CTS_guide-04.png Connected Teaching System - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/56e714ef7da24f661494baaf/1653170281365-COBCQRBW65HZWY4WU1A9/Final_CTS_Login_Screen-08.png Connected Teaching System https://adelaideritter.com/resolutions daily 0.75 2025-06-20 https://images.squarespace-cdn.com/content/v1/56e714ef7da24f661494baaf/e867d1c6-c5ce-4196-a973-d2d9f7a67bed/RESolutions_MailChimpBanner+%281%29.gif Re:Solutions https://images.squarespace-cdn.com/content/v1/56e714ef7da24f661494baaf/1e507718-cff3-44ea-86ad-8c11cfbd58e5/ReSolutions2022_Presentation_Deck_Main+Presentation2.png Re:Solutions - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/56e714ef7da24f661494baaf/16b79b4d-1a2e-44e8-885c-6ebc33e39760/ReSolutions_sunset.gif Re:Solutions - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/56e714ef7da24f661494baaf/8e9a7f4d-47f9-4c43-b771-bf3fc587ef8f/ResolutionsLogo-2022-iso.gif Re:Solutions - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/56e714ef7da24f661494baaf/5774d603-67ea-4cef-ab29-942e4aba87ce/RESolutions_2022_DesignElements_Elements+copy.png Re:Solutions - Make it stand out Because our event promotion was driven by social media, our strategy was closely informed by our social performance metrics. We capitalized on motion graphics to boost engagement, emphasizing the dynamic design of our logo and activating assets across our brand suite. https://images.squarespace-cdn.com/content/v1/56e714ef7da24f661494baaf/3b03d3a1-1d5f-40d4-8c71-ced60cd50548/ReSo_Social_Compilation.png Re:Solutions - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/56e714ef7da24f661494baaf/07a129f0-ee07-43ec-8667-ccdceda512ea/IMG_6063.jpg Re:Solutions - Make it stand out We also promoted social engagement with a set of Giphy graphics, which were available across platforms for participants to share. Event attendees were excited to connect with their local creative community after two years of pandemic isolation, and we provided a variety of digital and physical touchpoints throughout the event to build on that enthusiasm. https://images.squarespace-cdn.com/content/v1/56e714ef7da24f661494baaf/9deee1be-83b2-489a-bb60-4e02f3869332/ReSolutions2022_Presentation_Deck_Main+Presentation.png Re:Solutions - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/56e714ef7da24f661494baaf/9a9523d1-e74a-4b1a-b86f-7a048ac31511/ReSolutions_windows.gif Re:Solutions - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/56e714ef7da24f661494baaf/1665505291839-182ED2Y2XMZH7D0RVEWZ/banner.png Re:Solutions https://adelaideritter.com/dune daily 0.75 2025-06-20 https://images.squarespace-cdn.com/content/v1/56e714ef7da24f661494baaf/fa1cef86-e566-4135-9701-ae4457b8beb0/Dune_graphics-02.png Dune Exploration - Make it stand out One of my primary influences when working with type-forward projects is the Swiss International movement. As an early student of Armin Hoffman’s work, I learned to value simplicity in form and color as a way to evoke powerful visuals. https://images.squarespace-cdn.com/content/v1/56e714ef7da24f661494baaf/eca5f591-b4ac-4ae9-9856-fc9485491bbb/Dune_postermockup_beige.png Dune Exploration - Make it stand out Currently, I’m exploring how Arabic architectural shapes could bring a subtle influence to the designs (see poster, below). I look forward to continuing to build out this project as I find new ways to express my passion for the world of Dune! https://images.squarespace-cdn.com/content/v1/56e714ef7da24f661494baaf/fd954ce8-0820-4d29-bcbc-98b444bdbdba/Dune_graphics-01.png Dune Exploration https://images.squarespace-cdn.com/content/v1/56e714ef7da24f661494baaf/de92a569-d331-40c8-b69b-a5ffd7d9a281/Dune_bookmockup_beige.png Dune Exploration - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/56e714ef7da24f661494baaf/7884031e-3aaf-4eb0-a756-2e5262f7fe3c/Dune_tankmockup_beige.png Dune Exploration - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/56e714ef7da24f661494baaf/1681167847904-Q87KVNHLEWLEFFGCPQVU/dune_banner-03.png Dune Exploration https://adelaideritter.com/presentation-design daily 0.75 2024-02-04 https://images.squarespace-cdn.com/content/v1/56e714ef7da24f661494baaf/1681317660820-IANA9QRSJZSCACVXKPAI/Designer_Showcase_AR_StyleGuide.jpeg Presentation Design https://images.squarespace-cdn.com/content/v1/56e714ef7da24f661494baaf/1681317667762-5BTVZLGDYZFN5U8HIOS9/image-asset.jpeg Presentation Design https://images.squarespace-cdn.com/content/v1/56e714ef7da24f661494baaf/1681317683377-4W0H4C9HJYE8FJM47W3U/HMH_Style_Guide_Summer2019_Page_04.jpeg Presentation Design https://images.squarespace-cdn.com/content/v1/56e714ef7da24f661494baaf/1681317684290-V8MNXU0UOOU9Y2BD9EB8/image-asset+%281%29.jpeg Presentation Design https://images.squarespace-cdn.com/content/v1/56e714ef7da24f661494baaf/1681317683429-AR4ZWBLZ42S3BCC89MXV/HMH_Style_Guide_Summer2019_Page_14.jpeg Presentation Design https://images.squarespace-cdn.com/content/v1/56e714ef7da24f661494baaf/1681317692128-LW5Y4SPXPVEE148GGRBK/Screen%2BShot%2B2022-05-21%2Bat%2B6.31.01%2BPM.png Presentation Design 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https://images.squarespace-cdn.com/content/v1/56e714ef7da24f661494baaf/1681317434549-63TJYSG3IAVFRUC2VD8S/PSAV_04.gif Presentation Design https://images.squarespace-cdn.com/content/v1/56e714ef7da24f661494baaf/1681321196712-3NZHIORRLN2I1O1MSOWL/SCAD_Presentation_Intro.png Presentation Design https://images.squarespace-cdn.com/content/v1/56e714ef7da24f661494baaf/1681317426532-PKQTU8VYTTOKR21IGESG/PSAV_03.gif Presentation Design https://images.squarespace-cdn.com/content/v1/56e714ef7da24f661494baaf/1681317456119-4U2FABINVD90SWFAU0AR/PSAV_06.gif Presentation Design https://images.squarespace-cdn.com/content/v1/56e714ef7da24f661494baaf/1681321211335-0VBO5ZULRCKF3ATFJ5AB/SCAD_Presentation+%282%29.002.jpeg Presentation Design https://images.squarespace-cdn.com/content/v1/56e714ef7da24f661494baaf/1681317450959-4QSX02PG46NAX2619WBG/PSAV_05.gif Presentation Design https://images.squarespace-cdn.com/content/v1/56e714ef7da24f661494baaf/1681318350551-OCHHIS3BMT7KP6QJ3ZAF/hero.jpg Presentation Design https://adelaideritter.com/brand-identity daily 0.75 2026-01-06 https://images.squarespace-cdn.com/content/v1/56e714ef7da24f661494baaf/1683314022883-D81M142VJ58N3T9ZUZDF/RK_post-01.png Brand Identity https://images.squarespace-cdn.com/content/v1/56e714ef7da24f661494baaf/1683314025774-ILW3PTG2YXAJ01ASODJH/RK_post-02.png Brand Identity https://images.squarespace-cdn.com/content/v1/56e714ef7da24f661494baaf/1683314024715-9U73IANH40GNWOZX5A0A/RK_post-03.png Brand Identity https://images.squarespace-cdn.com/content/v1/56e714ef7da24f661494baaf/1683314112829-Q9SLYT6AFFDUTGS81JGI/TGM_Logo_Guidelines_Page_3.jpeg Brand Identity https://images.squarespace-cdn.com/content/v1/56e714ef7da24f661494baaf/1683314113023-VB7ZIX47FCATV926OLJ3/TGM_Logo_Guidelines_Page_4.jpeg Brand Identity https://images.squarespace-cdn.com/content/v1/56e714ef7da24f661494baaf/1683314113564-V2X5F48V3RPJQXETY8SP/TGM_Logo_Guidelines_Page_5.jpeg Brand Identity https://images.squarespace-cdn.com/content/v1/56e714ef7da24f661494baaf/1767743401159-JO8G5DKYBXFE8O5F79UZ/Screenshot+2026-01-06+at+6.39.32%E2%80%AFPM.png Brand Identity https://images.squarespace-cdn.com/content/v1/56e714ef7da24f661494baaf/1767743277105-B0JW23JXG6RJH5YMY2NZ/Screenshot+2026-01-06+at+6.41.11%E2%80%AFPM.png Brand Identity https://images.squarespace-cdn.com/content/v1/56e714ef7da24f661494baaf/1767743282567-2RWR1QUOBXAXQ2U5VZAK/Screenshot+2026-01-06+at+6.47.09%E2%80%AFPM.png Brand Identity https://images.squarespace-cdn.com/content/v1/56e714ef7da24f661494baaf/1683314194913-SQRB47QPHCTQRHHBO1GJ/rk_splash.jpg Brand Identity https://adelaideritter.com/pride-advocacy daily 0.75 2026-01-07 https://images.squarespace-cdn.com/content/v1/56e714ef7da24f661494baaf/7f30faf0-c9b6-4910-b882-db6b82fd32d3/lgbtq_design_advocacy%2Cpng-06.png Pride Advocacy - Make it stand out Above is an Instagram carousel post for Pride Month ‘23, inspired by a keychain design I created last year to raise funds for Equality Florida. https://images.squarespace-cdn.com/content/v1/56e714ef7da24f661494baaf/f4058385-499d-4881-9d9e-9d5a987496ad/lgbtq_design_advocacy%2Cpng-04.png Pride Advocacy - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/56e714ef7da24f661494baaf/f57c1019-7ff5-446c-bc9b-d285992c098a/lgbtq_design_advocacy%2Cpng-02.png Pride Advocacy - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/56e714ef7da24f661494baaf/0e057e4c-0fd8-47bb-b749-1eb2944a21c7/Screen+Shot+2023-08-09+at+7.38.10+PM.png Pride Advocacy - Make it stand out I also led LGBTQ+ inclusive programming through AIGA Orlando, where I served as the Creative Director on the executive board. In addition to running fundraising events, I’ve created a variety of social media campaign graphics to honor milestones such as Pride Month and Trans Day of Visibility. https://images.squarespace-cdn.com/content/v1/56e714ef7da24f661494baaf/eec73ad1-c092-4c64-9bea-a3b2ac40e481/lgbtq_design_advocacy%2Cpng-05.png Pride Advocacy - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/56e714ef7da24f661494baaf/accb5d25-acaf-4a0b-a999-51758ef83b05/queerjoyshirt.png Pride Advocacy - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/56e714ef7da24f661494baaf/aeb6949d-3a1f-4ad2-ad57-7f66ba7a3138/lgbtq_design_advocacy%2Cpng-01.png Pride Advocacy - Make it stand out I co-led my organization’s LGBTQ+ Pride employee resource group, where we serve over 200 members worldwide. I’ve created a number of giveaways and digital assets for our programming throughout the years, including the buttons and Microsoft Teams backgrounds below. https://images.squarespace-cdn.com/content/v1/56e714ef7da24f661494baaf/1691633301256-W1Z251A5EUXND25974JS/rainbows.png Pride Advocacy https://adelaideritter.com/event-rebrand daily 0.75 2026-01-07 https://images.squarespace-cdn.com/content/v1/56e714ef7da24f661494baaf/9a67e249-1d52-4fc3-9d10-5a90d445a300/Screenshot+2025-06-20+at+4.31.15+PM.png Event Rebrand - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/56e714ef7da24f661494baaf/61b8dbb8-032f-404a-85ff-fc0bb6d6699f/Illustration_Event+Booth+Wall.jpg Event Rebrand - Make it stand out Event spaces demand instant engagement, making them the perfect space to capitalize on the most playful, eye-catching elements of our brand. We developed a strategy that blended photography, motion graphics, and illustration with key data points to convey a humanized brand that is still adaptive, cutting-edge, approachable, and trustworthy. https://images.squarespace-cdn.com/content/v1/56e714ef7da24f661494baaf/fc6ddcf3-d35e-4a7b-a3bb-caae4912882a/Rebrand_Trade-Show-Event-Booth.jpg Event Rebrand - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/56e714ef7da24f661494baaf/8fd5f9a7-9f8b-4ba5-8838-9fc042808d4e/Screenshot+2025-06-20+at+4.39.07+PM.png Event Rebrand - Make it stand out We embraced the opportunity to reintroduce ourselves to the industry with a new brand that better exemplifies our vision for education. This posed a unique challenge for our digital signage, where we worked to ensure that every frame communicated this reimagined brand ethos: https://images.squarespace-cdn.com/content/v1/56e714ef7da24f661494baaf/6f8ac9f3-1de2-4a57-99b9-ce3965dffc0f/HMH+Brand.png Event Rebrand - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/56e714ef7da24f661494baaf/1474f87c-9021-435b-9ecd-5462403ffae0/Screenshot+2025-06-20+at+4.50.04+PM.png Event Rebrand - Make it stand out Key research tells us that investing in our audience at the local level builds engagement and leads to more meaningful, long-lasting relationships with our sales teams. With this in mind, I adapted our illustration style to support a set of customized photobooths that could be leveraged across events and locations. https://images.squarespace-cdn.com/content/v1/56e714ef7da24f661494baaf/d6c46e70-b6d7-437f-b698-bb5c1c5ca291/Screenshot+2025-06-20+at+5.34.05+PM.png Event Rebrand https://adelaideritter.com/boston-timeline daily 0.75 2025-09-22 https://images.squarespace-cdn.com/content/v1/56e714ef7da24f661494baaf/5cab7775-9140-4a1d-ba67-025dd5cbf314/Screenshot+2025-06-20+at+5.47.26+PM.png Boston Timeline - Make it stand out Every single design element was meticulously sized and documented in a comprehensive plan sent to our installer. I supported the installation process remotely in collaboration with my colleague Karen Stroman, ensuring that the execution and placement of each detail was accurate to the design. https://images.squarespace-cdn.com/content/v1/56e714ef7da24f661494baaf/31c6e849-be9f-461f-a1ab-a020e9bb1e70/Screenshot+2025-06-20+at+6.11.10+PM.png Boston Timeline - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/56e714ef7da24f661494baaf/1750462948755-N4TYR49Y7Y48XGZDFWTU/Screenshot+2025-06-20+at+7.39.58+PM.png Boston Timeline https://images.squarespace-cdn.com/content/v1/56e714ef7da24f661494baaf/1750462948449-Q8MO4BWBFBEMKLXZ5TVR/Screenshot+2025-06-20+at+7.40.07+PM.png Boston Timeline https://images.squarespace-cdn.com/content/v1/56e714ef7da24f661494baaf/61c139a5-c9f1-4e00-a4fc-6a8e874c2607/Boston_TImeline_01.png Boston Timeline - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/56e714ef7da24f661494baaf/d7ea86a8-316c-4405-a637-b87dea701ea1/Screenshot+2025-06-20+at+5.43.16+PM.png Boston Timeline - Make it stand out Relevant cultural, social, and political developments to the education industry, located at the bottom of the installation, provide key context for the core timeline. https://images.squarespace-cdn.com/content/v1/56e714ef7da24f661494baaf/de6d0003-adae-4885-a758-39c4f9b0a801/Screenshot+2025-06-20+at+5.45.20+PM.png Boston Timeline - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/56e714ef7da24f661494baaf/64c8097a-d147-4745-84ad-870b387c0e10/Boston_TImeline_02.png Boston Timeline - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/56e714ef7da24f661494baaf/fd884b70-5432-4316-8a07-13d6396de1eb/Boston_TImeline_03.png Boston Timeline - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/56e714ef7da24f661494baaf/ee5471f5-7716-4248-ae12-7f8f6bf6fc37/Screenshot+2025-06-20+at+5.44.30+PM.png Boston Timeline - Make it stand out Milestones were sized carefully for legibility. Arranging sequential overlapping milestones for three concurrent organizations proved to be a challenge, and I experimented at length to create a format that would allow us the flexibility to tell our full story. The modular design allows for future changes and additions. The “intro” and “outro” areas were pivotal to setting the tone for the installation and communicating the vision that has driven our organization for nearly 200 years. The monitor at the end provides an opportunity for us to showcase our current progress, demonstrating how HMH is building a bright future to complement our vibrant history. https://images.squarespace-cdn.com/content/v1/56e714ef7da24f661494baaf/525a0b7d-8e2a-416b-a66b-b36e346df5c7/Screenshot+2025-06-20+at+5.37.48+PM.png Boston Timeline - Make it stand out While many designs were explored (see alternate concepts below), ultimately only one had the flexibility to showcase the history of all three organizations that make up HMH. https://images.squarespace-cdn.com/content/v1/56e714ef7da24f661494baaf/081cddf8-336f-48f8-a750-265a04724af9/Screenshot+2025-06-20+at+6.57.19+PM.png Boston Timeline https://adelaideritter.com/into-math daily 0.75 2026-01-07 https://images.squarespace-cdn.com/content/v1/56e714ef7da24f661494baaf/ad0ad8a1-6754-44f8-a32e-b9fcd36a9a77/Into+Math+assets-01.png Into Math - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/56e714ef7da24f661494baaf/b477e932-b70a-44fc-bf30-5f02a72b163c/Rebrand_Into+Math+CA+Cover.jpg Into Math - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/56e714ef7da24f661494baaf/466a8b7b-02d6-4d70-89aa-78518669e9ba/Rebrand_Into-Math-California-Collateral.jpg Into Math - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/56e714ef7da24f661494baaf/aefa525e-b424-4e1d-b8ab-c7f5b6f26b51/inside_brochure.png Into Math - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/56e714ef7da24f661494baaf/4129c23a-72df-40f2-9b21-9459c0635703/Into+Math+assets-03.png Into Math - Make it stand out Math symbols add a touch of whimsy while also visually signifying the grade range. https://images.squarespace-cdn.com/content/v1/56e714ef7da24f661494baaf/d7d3d7dc-f1b8-4dfb-b0f2-9c3d3bf77b98/Into+Math+assets-02.png Into Math - Make it stand out Templates were developed across collateral to support the sales team with a plug-and-play approach to meet quick turnaround opportunities. https://images.squarespace-cdn.com/content/v1/56e714ef7da24f661494baaf/081cddf8-336f-48f8-a750-265a04724af9/Screenshot+2025-06-20+at+6.57.19+PM.png Into Math