https://adelaideritter.com/home daily 1.0 2026-08-15 https://images.squarespace-cdn.com/content/v1/56e714ef7da24f661494baaf/4b9655c5-59e1-4ca3-9a0d-7be287ceebc1/pexels-moose-photos-170195-1038001.jpg Home https://images.squarespace-cdn.com/content/v1/56e714ef7da24f661494baaf/f86ea58e-572b-4d1a-bbb6-0932047ee420/ccm_thumbnail_01.png Home - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/56e714ef7da24f661494baaf/8828c0ad-454b-4c5c-9e4e-b6db664116ec/cts_thumbnail_rev.png Home - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/56e714ef7da24f661494baaf/aafb755c-9ac6-4268-a11a-ca8e036f46cb/Afterlight_Announcement.png Home - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/56e714ef7da24f661494baaf/5bc85ba0-d93c-46fc-a4e7-fd1286706386/gif_web_thumbnails_intom1.png Home - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/56e714ef7da24f661494baaf/bc83f322-4948-479d-a7c6-1d23563b54fd/gif_web_thumbnail_eventrebrand1.png Home - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/56e714ef7da24f661494baaf/66bc2388-b4b4-411f-aaa9-72949b55d233/dune_thumbnail.png Home - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/56e714ef7da24f661494baaf/2b543deb-3336-40c1-ad27-d99c8ee859bc/reso_thumbnail.png Home - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/56e714ef7da24f661494baaf/572fc516-196b-4d9d-891b-fbcd71cc1117/illo_thumbnail.png Home https://adelaideritter.com/contact daily 0.75 2025-06-20 https://adelaideritter.com/about-me daily 0.75 2026-08-16 https://images.squarespace-cdn.com/content/v1/56e714ef7da24f661494baaf/93e6c822-8ea0-421b-8e7c-40d67bc4a39a/AR_shot_circle.png About https://adelaideritter.com/illustration daily 0.75 2026-08-16 https://images.squarespace-cdn.com/content/v1/56e714ef7da24f661494baaf/e12a020a-43e6-46bb-8408-b9fbbc1febb4/deebies_poster_thumbnail.png Illustration - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/56e714ef7da24f661494baaf/76ea190c-7f43-491f-abeb-6224500b8fb3/ofmd-illo.png Illustration https://images.squarespace-cdn.com/content/v1/56e714ef7da24f661494baaf/2c6d8a1f-8b92-421c-9c78-00bc65494b03/clientwarmup.png Illustration - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/56e714ef7da24f661494baaf/74392da8-d59f-468d-9088-beaec30a7615/lgbtq_design_advocacy%2Cpng-06.webp Illustration - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/56e714ef7da24f661494baaf/75dc88ed-203c-409b-a927-7bd2b50d1af2/bev-illo.png Illustration https://images.squarespace-cdn.com/content/v1/56e714ef7da24f661494baaf/1619548961147-LIUCH5M0X68YNOKTJ31S/donut_layout.png Illustration https://images.squarespace-cdn.com/content/v1/56e714ef7da24f661494baaf/1628269098932-KES9NQZ4GZ62VUXWMJTC/Untitled_Artwork+%286%29+copy.png Illustration - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/56e714ef7da24f661494baaf/1ba551a7-b687-43a5-bc16-a09bd48e1b38/Screenshot+2025-09-22+at+10.56.00%E2%80%AFAM.png Illustration - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/56e714ef7da24f661494baaf/1619548979626-S7EML8G6FJAFAEQAWC3G/image_processing20200102-11359-1j8mt8e.gif Illustration https://images.squarespace-cdn.com/content/v1/56e714ef7da24f661494baaf/60947a72-07ce-4d21-9398-4dce68fb7cd6/0d038222ae8fd12270b5e5a4a58eca71.jpg Illustration - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/56e714ef7da24f661494baaf/1619548963903-AWGBGJ28YRPVSMOCVKXR/gabe_jack_finals-01.jpeg Illustration https://images.squarespace-cdn.com/content/v1/56e714ef7da24f661494baaf/fc688f51-e26c-439a-9c3a-76baa6bbf668/Screen+Shot+2022-08-10+at+1.34.06+PM.png Illustration - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/56e714ef7da24f661494baaf/7f04c98c-94ab-4e3e-875d-d8b1166a4605/ebf5b96f2f9b86436a8112b30c200112.png Illustration - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/56e714ef7da24f661494baaf/d24cc357-9557-4ac6-b8c8-02952439faa5/original-63f25729b451e8acd7144c51ddc01b6e+%281%29.webp Illustration - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/56e714ef7da24f661494baaf/1619549186083-BADZW4J0CYPCIAKNM3PZ/moongirl.jpeg Illustration https://images.squarespace-cdn.com/content/v1/56e714ef7da24f661494baaf/a80b5691-c2f9-4805-a914-083a5ff58be6/pride_badges.png Illustration - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/56e714ef7da24f661494baaf/1619548973400-933W8RI68Y9RTG750G3K/image_processing20200802-32485-19pc0f8.png Illustration https://images.squarespace-cdn.com/content/v1/56e714ef7da24f661494baaf/a92beeae-e9bf-4d16-8b3c-ab6d56761288/Screenshot+2026-08-16+at+12.36.56%E2%80%AFPM.png Illustration - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://adelaideritter.com/connected-teaching-system daily 0.75 2026-08-16 https://images.squarespace-cdn.com/content/v1/56e714ef7da24f661494baaf/936f4af9-ffa3-4f44-8453-8651f53ef355/Screen+Shot+2022-05-18+at+6.46.47+PM.png Connected Teaching System https://images.squarespace-cdn.com/content/v1/56e714ef7da24f661494baaf/be7cbb12-f2c9-484a-a4fb-c791ad0f3529/Screen+Shot+2022-05-18+at+6.46.58+PM.png Connected Teaching System Empty states were an optimal opportunity to implement illustration in a way that drew platform users’ attention, prompting them to customize their experience while bringing a warm and friendly tone to their customer journey. https://images.squarespace-cdn.com/content/v1/56e714ef7da24f661494baaf/7dba85aa-d5a8-4dd0-ab58-823ca2cee9ab/Screen+Shot+2022-05-18+at+6.47.07+PM.png Connected Teaching System https://images.squarespace-cdn.com/content/v1/56e714ef7da24f661494baaf/2f2517ce-b3c4-41d6-aedc-d7352fe9f7de/Screen+Shot+2022-05-18+at+6.58.14+PM.png Connected Teaching System - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/56e714ef7da24f661494baaf/47061671-2b9b-41b4-ac21-50e9502d700a/Screen+Shot+2022-05-18+at+7.09.13+PM.png Connected Teaching System - Make it stand out The same treatment can also be leveraged to bring emphasis and visual interest to different points of engagement across the platform. https://images.squarespace-cdn.com/content/v1/56e714ef7da24f661494baaf/51ae4cff-d48c-4109-afc5-dda1e6efa9e2/Screen+Shot+2022-05-18+at+6.59.21+PM.png Connected Teaching System - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/56e714ef7da24f661494baaf/a82db54c-19d3-4214-b474-c344c81c3efb/HMHBrand_Figure_Exploration_v3-09.png Connected Teaching System - Make it stand out We also explored creating visual interest through the use of figure illustration, which created a more authentic lens for users to visualize themselves across the experience. The illustrations were created to be scalable and customizable for maximum flexibility: https://images.squarespace-cdn.com/content/v1/56e714ef7da24f661494baaf/f20f7898-6521-4127-827e-979e1a732518/HMHBrand_Figure_Exploration_v3-08.png Connected Teaching System - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/56e714ef7da24f661494baaf/4ab009e9-325d-40f5-ab6b-4950be83ba76/HMHBrand_Figure_Exploration_v3-10.png Connected Teaching System - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/56e714ef7da24f661494baaf/c2fdcab3-bcfa-45b1-aebb-be43d087a53a/Screen+Shot+2022-05-18+at+6.46.37+PM.png Connected Teaching System Our subject banners also required a scaleable treatment to adapt to the needs of our interface. We shaped the banners through A/B testing and market research and provided responsive guidelines to developers for handoff: https://images.squarespace-cdn.com/content/v1/56e714ef7da24f661494baaf/283b8292-8f35-4002-a308-1a1137acb7d1/Screen+Shot+2022-11-07+at+12.26.13+PM.png Connected Teaching System - Make it stand out Accessibility was another important consideration in our design approach, especially as we looked at updating interface formatting. In addition to using alt text for all of our illustrations, we adapted our master brand palette and applied unique guidelines to ensure WCAG 2.0 compliance on all essential color applications. We also developed an interface palette to institute a more intuitive visual hierarchy across the platform. https://images.squarespace-cdn.com/content/v1/56e714ef7da24f661494baaf/bab999a4-b293-4f72-9d91-c67bae83a9ee/Screen+Shot+2022-11-07+at+12.32.08+PM.png Connected Teaching System - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/56e714ef7da24f661494baaf/a7494b12-7171-40e6-b337-6945c9316ddf/CTS_guide-04.png Connected Teaching System - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://adelaideritter.com/resolutions daily 0.75 2026-08-16 https://images.squarespace-cdn.com/content/v1/56e714ef7da24f661494baaf/e867d1c6-c5ce-4196-a973-d2d9f7a67bed/RESolutions_MailChimpBanner+%281%29.gif Re:Solutions https://images.squarespace-cdn.com/content/v1/56e714ef7da24f661494baaf/5774d603-67ea-4cef-ab29-942e4aba87ce/RESolutions_2022_DesignElements_Elements+copy.png Re:Solutions - Make it stand out Because our event promotion was driven by social media, our strategy was closely informed by our social performance metrics. We capitalized on motion graphics to boost engagement, emphasizing the dynamic design of our logo and activating assets across our brand suite. https://images.squarespace-cdn.com/content/v1/56e714ef7da24f661494baaf/07a129f0-ee07-43ec-8667-ccdceda512ea/IMG_6063.jpg Re:Solutions - Make it stand out We also promoted social engagement with a set of Giphy graphics, which were available across platforms for participants to share. Event attendees were excited to connect with their local creative community after two years of pandemic isolation, and we provided a variety of digital and physical touchpoints throughout the event to build on that enthusiasm. https://images.squarespace-cdn.com/content/v1/56e714ef7da24f661494baaf/1e507718-cff3-44ea-86ad-8c11cfbd58e5/ReSolutions2022_Presentation_Deck_Main+Presentation2.png Re:Solutions - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/56e714ef7da24f661494baaf/9deee1be-83b2-489a-bb60-4e02f3869332/ReSolutions2022_Presentation_Deck_Main+Presentation.png Re:Solutions - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/56e714ef7da24f661494baaf/16b79b4d-1a2e-44e8-885c-6ebc33e39760/ReSolutions_sunset.gif Re:Solutions - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/56e714ef7da24f661494baaf/9a9523d1-e74a-4b1a-b86f-7a048ac31511/ReSolutions_windows.gif Re:Solutions - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/56e714ef7da24f661494baaf/8e9a7f4d-47f9-4c43-b771-bf3fc587ef8f/ResolutionsLogo-2022-iso.gif Re:Solutions - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/56e714ef7da24f661494baaf/3b03d3a1-1d5f-40d4-8c71-ced60cd50548/ReSo_Social_Compilation.png Re:Solutions - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://video.squarespace-cdn.com/content/v1/56e714ef7da24f661494baaf/7d151383-406e-4d2f-bf38-48c7b0c32548/playlist.m3u8 https://video.squarespace-cdn.com/content/v1/56e714ef7da24f661494baaf/7d151383-406e-4d2f-bf38-48c7b0c32548/thumbnail Re:Solutions Re:Solutions https://adelaideritter.com/dune daily 0.75 2026-08-16 https://images.squarespace-cdn.com/content/v1/56e714ef7da24f661494baaf/fd954ce8-0820-4d29-bcbc-98b444bdbdba/Dune_graphics-01.png Dune Exploration https://images.squarespace-cdn.com/content/v1/56e714ef7da24f661494baaf/fa1cef86-e566-4135-9701-ae4457b8beb0/Dune_graphics-02.png Dune Exploration - Make it stand out One of my primary influences when working with type-forward projects is the Swiss International movement. As an early student of Armin Hoffman’s work, I learned to value simplicity in form and color as a way to evoke powerful visuals. https://images.squarespace-cdn.com/content/v1/56e714ef7da24f661494baaf/de92a569-d331-40c8-b69b-a5ffd7d9a281/Dune_bookmockup_beige.png Dune Exploration - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/56e714ef7da24f661494baaf/eca5f591-b4ac-4ae9-9856-fc9485491bbb/Dune_postermockup_beige.png Dune Exploration - Make it stand out Currently, I’m exploring how Arabic architectural shapes could bring a subtle influence to the designs (see poster, below). I look forward to continuing to build out this project as I find new ways to express my passion for the world of Dune! https://images.squarespace-cdn.com/content/v1/56e714ef7da24f661494baaf/7884031e-3aaf-4eb0-a756-2e5262f7fe3c/Dune_tankmockup_beige.png Dune Exploration - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://adelaideritter.com/brand-identity daily 0.75 2026-08-16 https://images.squarespace-cdn.com/content/v1/56e714ef7da24f661494baaf/1786676697152-UE4VAAERLGNVQ84JRRDW/Afterlight_Branding-01.png Brand Identity https://images.squarespace-cdn.com/content/v1/56e714ef7da24f661494baaf/1786676697474-G6YKG6AP9ZQF4USEMIL9/Afterlight_Branding-02.png Brand Identity https://images.squarespace-cdn.com/content/v1/56e714ef7da24f661494baaf/1683314022883-D81M142VJ58N3T9ZUZDF/RK_post-01.png Brand Identity https://images.squarespace-cdn.com/content/v1/56e714ef7da24f661494baaf/1683314025774-ILW3PTG2YXAJ01ASODJH/RK_post-02.png Brand Identity https://images.squarespace-cdn.com/content/v1/56e714ef7da24f661494baaf/1683314112829-Q9SLYT6AFFDUTGS81JGI/TGM_Logo_Guidelines_Page_3.jpeg Brand Identity https://images.squarespace-cdn.com/content/v1/56e714ef7da24f661494baaf/1683314113023-VB7ZIX47FCATV926OLJ3/TGM_Logo_Guidelines_Page_4.jpeg Brand Identity https://images.squarespace-cdn.com/content/v1/56e714ef7da24f661494baaf/1683314113564-V2X5F48V3RPJQXETY8SP/TGM_Logo_Guidelines_Page_5.jpeg Brand Identity https://images.squarespace-cdn.com/content/v1/56e714ef7da24f661494baaf/1767743401159-JO8G5DKYBXFE8O5F79UZ/Screenshot+2026-01-06+at+6.39.32%E2%80%AFPM.png Brand Identity https://images.squarespace-cdn.com/content/v1/56e714ef7da24f661494baaf/1767743277105-B0JW23JXG6RJH5YMY2NZ/Screenshot+2026-01-06+at+6.41.11%E2%80%AFPM.png Brand Identity https://images.squarespace-cdn.com/content/v1/56e714ef7da24f661494baaf/1767743282567-2RWR1QUOBXAXQ2U5VZAK/Screenshot+2026-01-06+at+6.47.09%E2%80%AFPM.png Brand Identity https://adelaideritter.com/event-rebrand daily 0.75 2026-08-17 https://images.squarespace-cdn.com/content/v1/56e714ef7da24f661494baaf/6f8ac9f3-1de2-4a57-99b9-ce3965dffc0f/HMH+Brand.png Event Rebrand - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/56e714ef7da24f661494baaf/22a9fb80-1942-4356-83a9-0925dc1eca92/Screenshot+2026-08-15+at+9.07.21%E2%80%AFPM.png Event Rebrand - Make it stand out Events were at the forefront of our brand deployment strategy, crafted based on educator feedback and research. Event attendees provided us esrly key insights on the market response to our rebrand efforts. Credit: Video developed in partnership with Tim Lee, Thomas Velazquez, Jenn Smith; Brand materials created in collaboration with the HMH Brand Marketing team. https://images.squarespace-cdn.com/content/v1/56e714ef7da24f661494baaf/61b8dbb8-032f-404a-85ff-fc0bb6d6699f/Illustration_Event+Booth+Wall.jpg Event Rebrand - Make it stand out Event spaces demand instant engagement, making them the perfect environment to capitalize on the most playful, eye-catching elements of our brand. We developed a strategy that blended photography, motion graphics, and illustration with key data points to convey a humanized brand that is still adaptive, cutting-edge, approachable, and trustworthy. https://images.squarespace-cdn.com/content/v1/56e714ef7da24f661494baaf/9a67e249-1d52-4fc3-9d10-5a90d445a300/Screenshot+2025-06-20+at+4.31.15+PM.png Event Rebrand - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/56e714ef7da24f661494baaf/1474f87c-9021-435b-9ecd-5462403ffae0/Screenshot+2025-06-20+at+4.50.04+PM.png Event Rebrand - Make it stand out Key research tells us that investing in our audience at the local level builds engagement and leads to more meaningful, long-lasting relationships with our sales teams. With this in mind, I adapted our illustration style to support a set of customized photobooths that could be leveraged across events and locations. https://images.squarespace-cdn.com/content/v1/56e714ef7da24f661494baaf/fc6ddcf3-d35e-4a7b-a3bb-caae4912882a/Rebrand_Trade-Show-Event-Booth.jpg Event Rebrand - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/56e714ef7da24f661494baaf/8fd5f9a7-9f8b-4ba5-8838-9fc042808d4e/Screenshot+2025-06-20+at+4.39.07+PM.png Event Rebrand - Make it stand out We embraced the opportunity to reintroduce ourselves to the industry with a new brand that better exemplifies our vision for education. This posed a unique challenge for our digital signage, where we worked to ensure that every frame communicated this reimagined brand ethos. Credit (video and stills): Developed in partnership with Tim Lee, Thomas Velazquez, Jenn Smith https://video.squarespace-cdn.com/content/v1/56e714ef7da24f661494baaf/6a2711dc-b96a-43e3-a41c-26c03d6acef7/playlist.m3u8 https://images.squarespace-cdn.com/content/v1/56e714ef7da24f661494baaf/265a4c26-ba4b-4862-9513-828a9274d88e/Screenshot+2026-08-15+at+9.11.21%E2%80%AFPM.png Event Rebrand Event Rebrand https://video.squarespace-cdn.com/content/v1/56e714ef7da24f661494baaf/56cb6a6e-0d0e-4b9a-b245-e9efd09edc80/playlist.m3u8 https://images.squarespace-cdn.com/content/v1/56e714ef7da24f661494baaf/f5c9253a-8303-4c7c-a6b2-1cbdb61c2b51/Screenshot+2026-08-15+at+9.16.45%E2%80%AFPM.png Event Rebrand Event Rebrand https://adelaideritter.com/into-brand-system daily 0.75 2026-08-17 https://images.squarespace-cdn.com/content/v1/56e714ef7da24f661494baaf/b477e932-b70a-44fc-bf30-5f02a72b163c/Rebrand_Into+Math+CA+Cover.jpg Into Brand System - Make it stand out I developed the initial Into Math branding and created guidelines for a scalable multi-product system. Once the system was established, I art directed the design for our English Language Arts products and oversaw Into Math’s extension for Texas adoptions. I coached my design team to prioritize simplicity and explore solutions across a variety of deliverables in order to ensure flexibility. https://images.squarespace-cdn.com/content/v1/56e714ef7da24f661494baaf/99516582-91ea-4cc3-8d14-32fde4e35e74/Comparison.png Into Brand System - Make it stand out Previous iterations of these products had distinctive identities that did not align with HMH’s core brand, creating an opportunity for a more unified and flexible visual system. https://images.squarespace-cdn.com/content/v1/56e714ef7da24f661494baaf/cbd21d9c-97f9-4c30-a9b1-d69ec99725fa/Into+ELA+cover.png Into Brand System - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/56e714ef7da24f661494baaf/4129c23a-72df-40f2-9b21-9459c0635703/Into+Math+assets-03.png Into Brand System - Make it stand out Subject-appropriate symbols were chosen to add a touch of whimsy while also visually signifying grade ranges. https://images.squarespace-cdn.com/content/v1/56e714ef7da24f661494baaf/858bc4f9-d2e7-4be3-959f-40a20b9c5554/IntoM_updated+spread.png Into Brand System - Make it stand out Marketing collateral included brochures, flyers, presentations, promotional postcards, and more. Field Sales teams were equipped with templates to allow for responsive, quick-turnaround solutions in-market. https://images.squarespace-cdn.com/content/v1/56e714ef7da24f661494baaf/f066f517-7a7a-4e86-a5a5-feaf3eeacf13/Into+ELA+flyer.png Into Brand System - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/56e714ef7da24f661494baaf/ee0cfd7b-0b2f-47ef-8d93-fb7d84530cf9/Into+Math+CA_Postcard_Mockup_v2.png Into Brand System - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/56e714ef7da24f661494baaf/4ad7dd9c-5102-4b11-a8cf-40ac47146428/PPTv2.png Into Brand System - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/56e714ef7da24f661494baaf/3da84c32-ab1c-4b13-acd1-0a7a4888565f/TX+cover.png Into Brand System - Make it stand out Credit: Into Reading and Literature developed in partnership with Mio Frye; Into Math Texas developed in partnership with Mandre Umana https://adelaideritter.com/concert-med daily 0.75 2026-08-16 https://images.squarespace-cdn.com/content/v1/56e714ef7da24f661494baaf/11c4731b-6ac6-4d90-8a80-e9acefbfb62a/CCM+Mood+Boards-02.png Concert Med - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/56e714ef7da24f661494baaf/fe5de9b3-e52a-40db-9e9f-5b86f4054cfa/CCM+Mood+Boards-01.png Concert Med - Make it stand out The work began with a creative brief and series of discovery calls. I developed mood boards to help Concert Med hone in on a unique design vision that reflects their brand ethos, balancing a professional, structured motif with a bold aesthetic that reflects live entertainment. The result took inspiration from a mix of historic concert posters and structured Swiss International compositions, leaning on heavy contrast, vibrant accents, and energetic photography to weave a bespoke visual narrative. https://images.squarespace-cdn.com/content/v1/56e714ef7da24f661494baaf/cf6140d2-6cba-4b50-af41-935bd508a44b/Logo.png Concert Med - Make it stand out Initial deliverables included a logo and supporting visual and tonal brand elements that were documented in a thorough set of brand guidelines. https://images.squarespace-cdn.com/content/v1/56e714ef7da24f661494baaf/1785965683224-1SPEWAEJM5RVF9HG2VRV/CCM_Style+Guide_5.6_Page_01.png Concert Med https://images.squarespace-cdn.com/content/v1/56e714ef7da24f661494baaf/1785965684698-09WNDF7E19AIZXE3S6DV/CCM_Style+Guide_5.6_Page_02.png Concert Med https://images.squarespace-cdn.com/content/v1/56e714ef7da24f661494baaf/1785965684467-V2HAOFOASYINB3DH2FOD/CCM_Style+Guide_5.6_Page_03.png Concert Med https://images.squarespace-cdn.com/content/v1/56e714ef7da24f661494baaf/1785965685512-V4DCGSG17556M3TXUAL6/CCM_Style+Guide_5.6_Page_05.png Concert Med https://images.squarespace-cdn.com/content/v1/56e714ef7da24f661494baaf/1785965685817-I4OS5AYWKANAW8ONHXEL/CCM_Style+Guide_5.6_Page_06.png Concert Med https://images.squarespace-cdn.com/content/v1/56e714ef7da24f661494baaf/1785965686510-LEW7B73BSEVQZA3HFZQI/CCM_Style+Guide_5.6_Page_07.png Concert Med https://images.squarespace-cdn.com/content/v1/56e714ef7da24f661494baaf/1785965687321-JOE9Q37WGTRBJKI5FGWD/CCM_Style+Guide_5.6_Page_08.png Concert Med https://images.squarespace-cdn.com/content/v1/56e714ef7da24f661494baaf/f248ed85-747b-4ae4-9dd0-986407cab9f6/Flyers.png Concert Med - Make it stand out In order to serve immediate business needs, I developed MVP collateral to help Concert Med pitch their services to prospective investors and customers while we continued to build the brand package. https://images.squarespace-cdn.com/content/v1/56e714ef7da24f661494baaf/1785965972791-MH5B9MKXD8TWSC1LH6KP/CCM_Pitch+Deck_5.6_Page_1.png Concert Med https://images.squarespace-cdn.com/content/v1/56e714ef7da24f661494baaf/1785965972388-SRZA4OJQMATR30QWE301/CCM_Pitch+Deck_5.6_Page_2.png Concert Med https://images.squarespace-cdn.com/content/v1/56e714ef7da24f661494baaf/1785965976175-5V7HO5CDK7VA6Q3YD0V1/CCM_Pitch+Deck_5.6_Page_3.png Concert Med https://images.squarespace-cdn.com/content/v1/56e714ef7da24f661494baaf/1785965974276-SYB1UMZPZYSSIUK5T036/CCM_Pitch+Deck_5.6_Page_5.png Concert Med https://images.squarespace-cdn.com/content/v1/56e714ef7da24f661494baaf/1785965976571-1DSMUPG7QIDI0AYNNYCV/CCM_Pitch+Deck_5.6_Page_6.png Concert Med https://images.squarespace-cdn.com/content/v1/56e714ef7da24f661494baaf/1785965977272-MM5GB1F0YHT7FO4DL6PR/CCM_Pitch+Deck_5.6_Page_8.png Concert Med https://images.squarespace-cdn.com/content/v1/56e714ef7da24f661494baaf/19e9c1fe-ec68-405d-be66-ae9fd5044478/Business+Cards.png Concert Med - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/56e714ef7da24f661494baaf/1b1af256-f260-4c89-8215-466cb5322b3d/IDs.png Concert Med - Make it stand out Other deliverables included promotional merchandise, business cards, ID badges, and a full service promotion and client intake website. https://images.squarespace-cdn.com/content/v1/56e714ef7da24f661494baaf/b9c87b9f-0864-48b2-b83f-b9e29a7282b5/CCM_Bag+Mockup.png Concert Med - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/56e714ef7da24f661494baaf/a65dbc42-b4b5-4325-ba96-753db263fb02/CCM_rug_mockup.png Concert Med - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/56e714ef7da24f661494baaf/05f0521f-39ce-4d5a-aeb2-b73f6f7bc9cd/Website.png Concert Med - Make it stand out Whatever it is, the way you tell your story online can make all the difference.