I built a complete brand identity and digital presence for Concert Concierge Medicine, a physician-led medical partner serving the live entertainment industry.
I partnered with the Concert Med team in the first half of 2026 to develop the brand from the ground up, beginning with strategy and discovery and carrying the work through launch. I defined the brand direction, developed the visual identity and messaging, and created a cohesive system spanning business collateral, templates, promotional merchandise, environmental graphics, and a full website. The result is a flexible brand that reflects their expertise and commitment to providing dedicated medical support for touring artists and their crews.
The work began with a creative brief and series of discovery calls. I developed mood boards to help Concert Med hone in on a unique design vision that reflects their brand ethos, balancing a professional, structured motif with a bold aesthetic that reflects live entertainment.
The result took inspiration from a mix of historic concert posters and structured Swiss International compositions, leaning on heavy contrast, vibrant accents, and energetic photography to weave a bespoke visual narrative.
Initial deliverables included a logo and supporting visual and tonal brand elements that were documented in a thorough set of brand guidelines.
In order to serve immediate business needs, I developed MVP collateral to help Concert Med pitch their services to prospective investors and customers while we continued to build the brand package.
Other deliverables included promotional merchandise, business cards, ID badges, and a full service promotion and client intake website.
