The HMH Into brand system was built to refresh our product portfolio and launch a series of adoption campaigns across key sales opportunities.

I developed the original identity for Into Math California and art directed its extension into Into Reading and Into Literature, collaborating across marketing, sales, product, and leadership to build alignment and gather key audience insights. The resulting system balanced stakeholder needs and market research takeaways with a playful, educator-focused aesthetic, creating a flexible foundation that extends across products, channels, and initiatives.

These efforts ultimately contributed to critical sales successes in key adoption states, generating significant revenue for HMH’s Into products.