HMH’s rebrand called for a new approach to designing compelling event experiences.
As one of our marketing design team’s experts on event design, I led the effort to rework our event graphics and rethink our approach to how event attendees experience our brand. Our new brand emphasizes growth in motion, exemplified by a bold, tech-forward color palette and vibrant set of supporting assets.
Titan Awards:
Best Corporate Rebranding Effort
&
Best Illustrative Brand Design
•
Tranform Awards:
Best Corporate Creative Strategy
&
Best Visual Identity from the Education Sector
•
Titan Awards: Best Corporate Rebranding Effort & Best Illustrative Brand Design • Tranform Awards: Best Corporate Creative Strategy & Best Visual Identity from the Education Sector •
Events were at the forefront of our brand deployment strategy, crafted based on educator feedback and research. Event attendees provided us esrly key insights on the market response to our rebrand efforts.
Credit: Video developed in partnership with Tim Lee, Thomas Velazquez, Jenn Smith; Brand materials created in collaboration with the HMH Brand Marketing team.
Event spaces demand instant engagement, making them the perfect environment to capitalize on the most playful, eye-catching elements of our brand. We developed a strategy that blended photography, motion graphics, and illustration with key data points to convey a humanized brand that is still adaptive, cutting-edge, approachable, and trustworthy.
Key research tells us that investing in our audience at the local level builds engagement and leads to more meaningful, long-lasting relationships with our sales teams. With this in mind, I adapted our illustration style to support a set of customized photobooths that could be leveraged across events and locations.
We embraced the opportunity to reintroduce ourselves to the industry with a new brand that better exemplifies our vision for education. This posed a unique challenge for our digital signage, where we worked to ensure that every frame communicated this reimagined brand ethos.
Credit (video and stills): Developed in partnership with Tim Lee, Thomas Velazquez, Jenn Smith