DSGN/IS is an editorial campaign created to advocate for identity in the communication arts. DSGN/IS starts the conversation by raising questions about the nature and purpose of design. The scope of the campaign primarily encompasses digital and print materials designed for a creative audience. DSGN/IS also includes a merchandise series to benefit AIGA’s Design for Good initiative.
Change For Change
Change For Change is a fictional campaign created to explore activist dynamics within design and advertisement.
#changeforchange seeks to impact the American audience by tackling hunger through design and typography.
My mentorship showcase was the culmination of 6 months of collaboration with my mentor, who was paired with me through a program put on by the Orlando Chapter of the American Institute for the Graphic Arts. The showcase was an opportunity for me to explore my own brand and create a variety of self-promotional materials. My final SPOT Mentorship showcase incorporated my origami business cards into a garden trellis. Supplemental pieces include posters, stickers, tags, and takeaway packets of plantable confetti.
ClyMate is a mobile application that pairs with the user's location to create a unique gardening experience. Clymate's comprehensive, simple platform enables the user to keep track of their plants through a host of services. Specialized features track lunar cycles and weather, as well as providing a light sensitivity function for optimal plant health. The application also provides custom information about gardening practices.
Sproutco encompasses a full branding campaign for a set of mix-n'-match DIY gardening products. Each custom Sproutco kit contains all the materials needed to start a garden of quality, hand-selected plants. Sproutco's packaging is sustainable and efficient, optimizing unique design solutions to reduce waste. The company uses bright, elemental colors to convey accessibility and promote a vibrant brand experience.
New Hope For Kids
My annual report was heavily inspired by key concepts central to New Hope for Kids and their mission: hope, compassion, and resilience. I chose to illustrate these themes through a series of paint motifs. These textures directly reference NHFK's facilities and collaterals, and together they weave a narrative of hope and growth. The information is structured in a way that both appeals to the reader and communicates NHFK's strengths.