The National Sales Meeting 2023 theme was “Portraits of Success”, celebrating our sales team and their impact on educational success.

The event campaign leverages data in a fresh, engaging way to highlight these successes. It also integrates testimonials and content derived from our employee value proposition to support a holistic, authentic portrait of success at HMH.

The campaign is heavily anchored in the HMH brand, with emphasis on new, playful elements derived from initiatives like our website refresh. The HMH logo shapes are translated into a pattern that extends across deliverables and unifies the event brand. The experiential design capitalizes on meaningful opportunities for engagement through event themes.

I also had the privilege of designing the National Sales Meeting 2022 event brand, inspired by the conference’s location in Orlando, Florida.